![]() Frida Kahloįrida Kahlo is a celebrated Mexican painter, and her work has had a lasting influence on artists around the world. And there are plenty of Hispanic and Latinx influencers throughout history who have done just that. In fact, influencers have been around since ancient Rome, with famous gladiators promoting oils.Ĭelebrities and people with clout have long worked with companies to promote their products and leverage their influence. ![]() While the term “influencer” conjures up images of social media stars, this is just a modern adaptation. Now’s the perfect time to start partnering with Latinx and Hispanic creators (if you haven’t already), so join us as we share everything you need to know. Working with Latinx and Hispanic influencers allows you to tap into authentic communication, improve brand sentiment, and enhance your DEI (diversity, equity, and inclusion) efforts. Hispanic and Latinx communities make up a huge percentage of Americans, and they’re taking the creator economy by storm. Research shows that members of younger generations are more likely to consider brands that take a diverse and equitable approach to their marketing tactics when making purchases. Representation matters when it comes to marketing, and the value of building an inclusive community goes far beyond just increased brand sentiment. ![]() ![]()
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